Featured Speakers: EdCon 2019

Learn. Connect. Grow. April 17

Aaron Hansen, CAPS, CAM, NAAEI Faculty, Regional Manager - Pinnacle

Keeping Up With The Joneses: Why you want to make nice with your competition (9:00 am in Room 407/408)
Over the past 15 years, Aaron has held almost every onsite position. Starting as a Groundskeeper while attending college, he later progressed to Maintenance Technician and eventually transitioned to the leasing office. As a Manager, Aaron completed several lease-ups, renovations, and reclassifications until his subsequent promotion to Asset Management. His current duties include overseeing capital improvements, maintenance responsibilities, day-to-day operations, and financial management of a Pinnacle Properties portfolio.

Amanda Lockleer, NALP, Community Ambassador - Insite Property Solutions

Award Winning Sales and Leasing Strategies (2:30 pm in Room 407/408)
Amanda began her career in property management after years of working in retail and food service. Within her first two years with Insite Property Solutions, Amanda has earned her NALP credentials and has taken home numerous customer service and industry awards, including the 2019 Emerald Award for Leasing Consultant of the Year. Amanda enjoys traveling, cooking, and video games, but above all else is passionate about her customers and is always striving to provide the best service possible.

April Syria, CAPS, Vice President, Property Management - Thrive Communities

Line Item Leaders: Mastering Profitability (10:30 am in Room 404) 
At the age of 18, April took a job in property management as a leasing agent – the goal was simply to support herself through college. That job turned into a career, and twenty years later, she continues to be dedicated to this industry.  She currently works at Thrive Communities as Vice President of Property Management. One of her passions is helping other’s achieve their career goals. Additionally, April has her Certified Apartment Portfolio Supervisor (CAPS) designation through the National Apartment Association and is actively involved in WMFHA.

Bobby Rubalcaba, CAMT, Director of Maintenance, PNW - Greystar

Executive Leadership Panel: Learn, connect, grow (1:00 pm in Room 404)
Bobby Rubalcaba is currently the Director of Maintenance for the Pacific Northwest region of Greystar overseeing the Regional Maintenance department in Washington, Oregon and Idaho. Bobby started his career in 1995 and has held positions as Maintenance Technician, Maintenance Supervisor, Facilities Manager, Community Manager and Regional Property Manager. He currently serves on the Career Development Committee with WMFHA, holds his CAMT and is an NAAEI faculty member. He graduated from Washington State University with a BAA in Business – Entrepreneurship in 2012 and holds a broker’s license in the State of Washington. Bobby is also the Electrical Administrator for Greystar and holds his 07B Master Electrician license.

Brett Waller, NAAEI Faculty, Director of Government Affairs - WMFHA

Reasonable Accommodations (9:00 am in Room 405)
Brett joined WMFHA in early 2016 as the Director of Government Affairs. Brett works closely with special consultant Joe Puckett, lobbyist Kathryn Hedrick and public affairs group Quick Consulting to represent WMFHA member’s interests in local municipalities and throughout the State. Brett is passionate about the multifamily industry and knows what an important part multifamily communities play in our growing region. Prior to joining WMFHA, Brett was a litigation attorney representing individual clients in contested family law issues in the Seattle area. Brett graduated from Santa Clara University, receiving a Bachelor’s degree in Political Science and later graduated from St. Mary’s University of San Antonio Law School.

Chris Hulford, Regional Vice President - Entrata

Executive Leadership Panel: Learn, connect, grow (1:00 pm in Room 404)
Chris Hulford serves the Pacific Northwest as Regional Vice President of Sales for Entrata, a leading technology platform serving the multi-family industry since 2003. Chris has been with Entrata since 2014 and has over 9 years of experience in the Multi Family Housing Industry. Chris has been a part of multiple WMFHA committees over the last 9 years and is currently serving on the Suppliers Council and Emerald Awards committees. Chris is a lifelong resident of Seattle and earned his Bachelor's degree from Western Washington University in History

Donna Miles - Hard Target Living

Safe and Sound: People and property safety principles everyone should know (1:00 pm in Room 405)

Donna Miles, M.S., is the founder and creator of Hard Target Living, a comprehensive, civilian safety and
family security program designed to provide individuals with information to independently assess and manage
their personal safety and to reduce their risk for encountering violent crime. She is also a nationally certified
defensive handgun and personal safety in the home instructor.

David Tillotson, CAMT, Facilities/Service Manager - Indigo Real Estate Services

We're All In This Together: Building a Cohesive Onsite Team (1:00 pm in Room 403)

David Tillotson started his career path in property management in 1996 after a tour in the United States Air Force.  Applying the knowledge learned in Civil Engineering in the military and quickly absorbing working knowledge in property management he was promoted to a maintenance supervisor within his first 2 years and held that title ever since. Skills include a comprehensive working knowledge in high and midrise facilities, full scope renovations, building budgets, in-class instruction training, and leadership training. David's certifications include CAMT, NAEEI Faculty, Type II HVAC certification, Certified Pool Operator.  

Dylan Simon, Executive Vice President | Seattle Multifamily Team - Colliers International

Market Update (2:30 pm Room 405) 
Dylan Simon is an Executive Vice President with Colliers International in Seattle, Washington. His expertise is in the sale of apartment buildings and development land in Seattle and the Puget Sound Region. Dylan is a co-founder of the Seattle Multifamily Team, which represents apartment investors and developers in the purchase and sale of apartment buildings and development land ranging from $1M to more than $100M.

Eddie Edwards, Risk Management Administrator - Avenue5 Residential

Avoiding Worst Case Scenario: Risk management issues (9:00 am Room 403)

Eddie Edwards has been involved in the multi-family housing industry for over 20 years. Through his past experience as an on-site associate and as a current corporate trainer, he continues to educate his company on best practices for mitigating risk at all levels. As a member of the WMFHA Government Affairs Committee, Eddie also meets with local law makers in shaping legislation that is appropriate for the industry.

Jack Straight

We're All In This Together: Building a Cohesive Onsite Team (1:00 pm in Room 403)
Jake Straight began his career in 2006. His extensive knowledge of construction and electrical were valuable and needed skills, and he quickly advanced in the industry from a grounds keeper, tech to supervisor. He has also managed a small 46 unit community and leased at a 512 unit community. Now he wants to share his passion for customer service, maintenance, leasing, and leadership the multi-family industry by contributing to the development of others.  Jake recently completed WMFHA’s invite-only Train the Trainer program and sits on the Career Development Committee.

Jeana K. Poloni, Attorney - Loeffler Law

A 10-Day with Teeth - The who, what, when, where of a good notice (10:30 am in Room 405)

Jeana is an attorney at the Loeffler Law Group PLLC.  Her practice emphasizes residential and commercial landlord-tenant litigation, housing discrimination, and real estate litigation, housing discrimination complaint defense, and real estate litigation.  She is a regular speaker and author on topics related to fair housing and landlord-tenant law.

Jean Heier, CAM, CAPS, Regional Manager - Security Properties Residential

Take Pride in Your Property: Every community has a story - learn it, love it, SELL IT! (10:30 am in Room 407/408)

Jean brings over 15 years of experience in Property Management to her current role as Regional Manager with Security Properties Residential overseeing a large portfolio of conventional assets in Seattle, South Puget Sound and Central/Eastern Washington. Jean believes in leadership through service.  She has a passion for training and mentoring; has served in her company’s training and mentorship programs, is a WMFHA Class Facilitator and is enrolled for NAAEI’s Advanced Facilitator Training in fall 2019. Jean holds both a Certified Apartment Manager (CAM) and Certified Apartment Portfolio Supervisor (CAPS) designation and won the 2018 Emerald Award for Designate of the Year. She is also a CPM Candidate with IREM. 

Jesse C. Miller, MBA, CAM, CAPS, ARM, Director of Real Estate – Greystar (Oregon)

Generational Awareness - A multi-generational workforce and customer base (2:30 pm in Room 403)

With an intense passion for our ever-changing industry and over a decade of highly-successful asset management experience, Jesse is a game-changing Director within Greystar’s seasoned, high-caliber management team.  Additionally, to complement Jesse’s immensely diverse skill set; various industry credentials; and award-winning leasing/sales background, he has a zest for high-tech applications, social media platforms, and impactful coaching strategy to further optimize operational efficiencies and enhance industry best practices.  While also being well-known for his unquenchable thirst for inspiring others through education, Jesse is an extremely active member of Multifamily Northwest, Washington Multi-Family Housing Association, and the Forbes Real Estate Council.

Jessica Fern, Director of Training and Development – FPI Management, Inc.

Rise and Fail (2:30 pm in Room 404)

Jessica has 11 years of industry experience.  For the last three years, her experience and focus have been on the training and development of FPI associates.  Jessica focuses her efforts on leadership development and is passionate about developing training that impacts and shapes property management professionals and the industry.

Kayla Grayson, CAM, Community Director - Insite Property Solutions

Award Winning Sales and Leasing Strategies (2:30 pm in Room 407/408)

Kayla began her career in property management eight years ago and has worked on all different types of rental housing projects which have contributed to her growth and development over the years. She currently works at Insite Property Solutions and oversees a diverse portfolio of several mixed use and commercial properties. She works closely with the upper leadership of the management team to offer advice, feedback, and insight into the current market, and with the development team for current and future projects. She currently holds her CAM credential and is passionate about leading a successful team. Her hard work over the years has led to many thriving communities and industry leading awards. She is excited to share her personal insight and keys to success with you all!

Kris Buker, CAPS, SHRM, NAAEI Faculty

Don't Phone It In! Phone skills can make or break you! (1:00 pm in Room 407/408)

With over 20 years in the industry, Kris has focused her career on bringing in new talent and developing leaders in the industry.  She is a previous WMFHA Board President, a member of the WMFHA Career Development Committee, NAA Leadership Lyceum graduate, SHRM credential holder, and NAAEI Faculty.

Laina Pickrel, CAM, CAPS, Community Manager - Thrive Communities

We're All In This Together: Building a Cohesive Onsite Team (1:00 pm in Room 403)
Laina has been the proud manager of five buildings in the Seattle and greater Seattle areas. She recently earned her Certified Apartment Manager credential and is the recipient of three Emerald Awards for Renovations of the Year and Community of the Year. Laina also serves  on WMFHA's Career Development Committee, and completed WMFHA's Train the Trainer program in 2018.  

Laura McGuire, CAPS, Regional Manager - Woodspear Properties

Executive Leadership Panel: Learn, connect, grow (1:00 pm in Room 404)
As Regional Manager for Woodspear Properties Washington, Laura oversees a conventional multi-family portfolio. With nearly 30 years in the industry, Laura has previously worked for Independent Living, Inc./Senior Housing Assistance Group, MG Properties Group and Fairfield Residential. Laura earned her Certified Apartment Manager (CAM) designation in 1997, was accepted as a CPM candidate with IREM in 2015 and achieved her Certified Apartment Portfolio Supervisor (CAPS) designation from NAA in 2017. Ms. McGuire graduated Summa Cum Laude from Regis University in 2017 with a Bachelor of Science in Criminology and a Minor in Applied Psychology. Laura currently serves as WMFHA's 2019 Board President.

Scott Wallace, GE Appliances

Appliance Repair: Refridgerator, Range, Dishwasher, and Laundry (All day in Room 406)

Scott Wallace has been with GE appliances for approximately 25 years. Scott spent 21 years as a GE Factory service technician and was the Team Leader for the Denver market. Scott spent 3 plus years as a member of the Technical Assistance Group based out of Louisville, KY where he helped support GE Factory Service and Customer Care technicians repair appliances. Scott is part of a newly created role at GE as a field service trainer, which will allow him to use his knowledge and expertise in training and educating customers with repairs and technical support.     

Sheri Druckman, CAPS, Vice President of Business Development Residential - Sares Regis Group

Stress: It's What You Make of It! (10:30 am in Room 403)

Sheri brings over 25 years of experience to Sares-Regis. She is responsible for overseeing the execution of the strategic business plan for Seattle. Ms. Druckman previously served as Director of Real Estate at Greystar and prior to that Regional Manager at Security Properties achieving optimum performance results by successfully implementing comprehensive programs, initiatives and strategies. Sheri has expertise in managing portfolios including stabilized, major rehabilitation and new construction projects. Prior to Security Properties, Ms. Druckman held Senior Management roles with Simpson Property Group and Trammell Crow Residential Services executing due diligence, underwriting, acquisition and dispositions. Sheri is the recipient of the WMFHA 2014 Portfolio Manager of the Year Emerald Award and is currently on the WMFHA Executive Board of Directors, where she serves as Immediate Past President. Ms. Druckman holds a Certified Apartment Portfolio Supervisor, CAPS, designation and is a member of the NAA Leadership Lyceum and NAA Government Affairs Committee. Sheri maintains a Real Estate Broker license for the State of Washington.


Sloane Cerbana, Director of Career Development - Washington Multi-Family Housing Association

Emotional Intelligence: What it is and why it's important (9:00 am in Room 404)
Sloane joined the WMFHA team in January of 2008. Sloane oversees the educational programs and career development opportunities that WMFHA offers, as well as partners with the rest of the WMFHA team in all aspects of association operations.  Sloane spent many years leading the Training and Development efforts at Capital One Financial and The Loxottica Group, with an emphasis on organizational development, performance improvment and assiciate engagement and satisfaction. Sloane has a real passion and commitment to the importance of education and enjoys partnering with the Career Development Committee to improve WMFHA's programming year over year.

Steve Huson 

Top 10 Remediation Practices (2:30 pm in Room 401/402)
Steve has been a general contractor for more than 20 years and served more than 19 years in property management in roles such as Property Supervisor, Roving Supervisor, Regional Maintenance Manager, and Director of Maintenance.  Steve has such a deep and wide level of experience and knowledge of the needs of residential property mangement, and has taken those talents to the supplier side of the business as a Project Director with AO Services.

Terry Spivey, Sr. Service Supervisor – Alliance Residential

At Your SERVICE: The impact of maintenance on resident satisfaction and retention (9:00 am in Room 401/402)

Terry currently manages 427 units across 4 buildings with 19 retail spaces.  He loves to bring energy, confidence and quality to any team he works with.  Terry’s commitment to excellence is well recognized by his peers and supervisors as he was a finalist for Maintenance Supervisor of the Year in the 2018 Emerald Awards.


Vanessa Siebern, Vice President - FPI Management, Inc.

Executive Leadership Panel: Learn, connect, grow (1:00 pm in Room 404)
Vanessa Siebern has been in the multifamily property management industry since 2005.  She is directly responsible for property management services and business development in the PNW, Northern California and Greater San Francisco Bay Area. Vanessa holds a Bachelor of Arts degree from Sonoma State University, holds a Certified Property Manager designation from the Institute of Real Estate Management and is alicensed California Real Estate Salesperson.  Vanessa is also a Division Chari for the California Apartment Association Advisory Board for Napa, Solano and Contra Costa counties and a participating member of the California Apartment Association Advisory Board for the North Coast region.

Zach Howell, CAMT, UPCS, LEED GA, Principle – Bear Consulting

Get Me Some Bids: Understanding the RFP Process (9:00 am in Room 401/402)
Making "Cents" of Your Maintenance Budget (10:30 am in Room 401/402)

Zach is the Principle owner of Bear Consulting Services and a graduate from Oregon State University. He is a nationally Certified Apartment Maintenance Technician, LEED GA, and Certified Uniform Physical Condition Standards inspector carrying more than 15 years of experience within the multifamily housing, development, and construction industries. Zach is a valued advocate for the multifamily housing sector, serving as Subject Matter Expert for the National Apartment Association, Training Director for The Apartment Maintenance Institute, and Community Education Faculty Member at Portland Community College. As the recipient of the Apartment Community Excellence “Oregonian Civic Award,” his dedication and devotion to the multifamily industry are apparent. Zach is a highly respected and influential leader within the industry locally in the Northwest but also garners national attention around the country with numerous published articles and ongoing training engagements at all levels of multifamily housing professionals.