Why Your Competition Matters

Leasing Professionals learn how to “shop” their competition and how they can outshine their competitors to bring in new residents and keep the loyalty of current residents. Knowledge of competitors and their offerings is critical, and Leasing Professionals learn how to gain a deeper understanding of their competition and how to bring about changes in their community in order to better compete. Leasing Professionals are asked to think about what is important to them as customers, and then are challenged to consider whether they live up to their own standards for their customers. Leasing Professionals end the course by reflecting on what they have learned and creating a plan for what they want to change so that they can bring their new skills and knowledge back to the job.

This course can be taken on its own, but it also serves as an module within the NALP program.

This course can be taken on its own, but it also serves as part of the National Apartment Leasing Professional(NALP) designation. If you are interested in earning your NALP credential, CLICK HERE for details.