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From Ring to Revenue

Thursday, December 18, 2025
11:00 AM - 1:00 PM (PST)

Event Details

Your phone is more than just a communication tool—it's a leasing lifeline. In this interactive two-hour session, we’ll break down the leasing process into three powerful parts to help your team convert more prospects into residents. First, we’ll refine the essential elements of a successful sales call, ensuring every conversation builds connection and confidence. Next, we’ll focus on effective follow-up strategies, by phone, email, and text, that keep your property top of mind. Finally, we’ll dive into closing techniques tailored to different stages of the rental process, from the first inquiry to the final decision. Whether you're aiming to improve consistency or boost your closing ratio, this session provides practical tools you can apply immediately.

Attendees of this session will be equipped with:

  • A proven framework for conducting confident and consistent leasing calls
  • Follow-up strategies across multiple channels that increase engagement
  • Closing techniques for every stage of the rental journey, from inquiry to lease signing

For More Information:

Jason Loughridge
Jason Loughridge
NAAEI Faculty Director of Career Development Washington Multi-Family Housing Association (253)487-8002