5 Star Reviews - With National Speaker Lia Nichole Smith

Tuesday, August 22  at 9am

Everyone wants a "perfect" online reputation - but the truth is, renters won't believe it (even if it's true). Consumers require authenticity and transparency because they can spot a manufactured reputation a mile away. In this session, learn how to ignore the distractions and focus on the most important things that will propel your online presence to the next level!

Discussed in this session:

• The delicate balance between perception and reality.
• The most trusted sources for renters in search of a new home.
• The online review practices considered deceptive by the FTC and how to avoid them.
• A 90-day strategy for generating reviews from prospects, current residents and former residents.

This course qualifies for 1 Continuing Education Credit for those who hold a credential from the National Apartment Association Education Institute