Why Your Competition Matters

Understand them in order to outshine your competition!

Learn how to “shop” your competition and rise above them to bring in new residents and keep the loyalty of current residents!

Knowledge of competitors and their offerings is critical, and you will learn how to gain a deeper understanding of them and how to bring about changes in your community to better compete. Think about what is important to your residents, and then consider whether your community lives up to your own standards! Finally, reflect on what you learned and create a plan for what you want to change to bring back to your community.

Topics Covered:

  • Gaining Customer Loyalty
  • Shopping Your Competition
  • Your Role in Improving Your Community

Who Should Attend:

  • Leasing Professionals
  • Those New to Property Management
  • Assistant Managers

This course can be taken on its own, but it also serves as part of the National Apartment Leasing Professional (NALP) credential course. If you are interested in earning your NALP credential, CLICK HERE for details.

Photo Release:
Washington Multi-Family Housing Association (WMFHA) events may be photographed or video recorded. By participating in this event, you consent to your photograph/video recording being used for promotional purposes including but not limited to WMFHA promotional material, website and social media.


 $55 Members

$75 Non-Members

Thanks to our class sponsors!

For More Information:

Sloane Cerbana

Sloane Cerbana

Vice President of Operations, Washington Multi-Family Housing Association