Knowledge of competitors and their offerings is critical, and you will learn how to gain a deeper understanding of them and how to bring about changes in your community to better compete. Think about what is important to your residents, and then consider whether your community lives up to your own standards! Finally, reflect on what you learned and create a plan for what you want to change to bring back to your community.
This course can be taken on its own, but it also serves as part of the National Apartment Leasing Professional (NALP) credential course. If you are interested in earning your NALP credential, CLICK HERE for details.