Landlord Story - Weidner Apartment Homes

Posted By: Greg Cerbana Advocacy News , Articles , Industry Trends ,
Weidner Apartment Homes has grown to include properties in 12 states since opening in Seattle in 1977. When the coronavirus outbreak hit their hometown, they knew the situation was serious. Weidner’s Kirkland office is less than a mile from the nursing home where the outbreak began.

As they adjusted their business practices in response to the escalating cases, the company’s priority became doing what they could to help their residents who would be impacted by the economic fallout and potential job loss. This included keeping the safety and well-being of their employees at the forefront of each decision, while at the same time doing whatever was necessary to keep offices open, serve residents, and lease apartments for rent.

<a href="https://www.weidner.com" target="_blank" rel="noopener noreferrer"><img src="https://assets.noviams.com/novi-file-uploads/wmfha/Logos-Management/Weidner_7_15_09.jpg" alt="apartments for rent" width="300" height="77" caption="false" style="display: block; margin-left: auto; margin-right: auto;"></a>

Early on in the crisis, Weidner decided not to issue rental increases or pursue evictions. They began offering flexible payment plans, including accepting partial rent in some cases. They also provided options for residents to extend their leases if needed, ensuring they would continue to have a place to stay, as well as an extended time to make payments.  

“We have a responsibility to do what we can to keep people housed, and to reassure our residents that we are there to assist them through this unprecedented time." - Greg Cerbana, VP of Public Relations and Government Affairs

Flexibility has been key with staff as well. From rebalancing in-person staffing levels, to offering leave and Employee Assistance Program (EAP) support, Weidner is focusing on finding ways to ensure employees can work safely during this challenging time, while still responding to residents’ needs.

“Overall, we have adapted quickly to make sure we are understanding and receptive to the different ways people have to approach this crisis, whether that’s residents or team members.”

In the midst of ongoing coverage and debate about the impact of the coronavirus on the rental housing industry, Cerbana wants people to know that housing providers are often working overtime to ensure that people who need to move have a place to go and that current residents have support if they need it.

“Housing is a primary need. In this industry we’ve committed our careers to, we pride ourselves on helping people."