My RPM Careers Story - Halie Gerde
My introduction to property management was completely unexpected, though it now feels like it was meant to be. While my dad was working as a superintendent for GENCAP Construction on Spencer 68 in Kenmore, I would visit the site and eventually met the property manager — someone whose passion and energy for her work were contagious. When she later mentioned they were hiring for a leasing position, I applied, not knowing that chance encounter would spark an entire career.
Before that moment, I had no plans to enter the industry. I’d spent the previous two years working at a hardware store in Duvall, selling everything from fishing licenses to plants. Jumping into luxury apartment leasing was a huge learning curve, but I embraced it wholeheartedly. My first role at The Carter on The Park in Redmond — a fast‑paced new lease‑up — taught me to learn quickly, stay adaptable, and trust the incredible teams around me. We stabilized the building in twelve months, and that experience opened the door to my next opportunity at The Junction.
Throughout my eight years with Insite, what has propelled me forward is being people‑first. You can teach someone to write a lease or understand the technical side of the business, but genuine care for residents, prospects, and team members can’t be taught — and that mindset shaped the foundation of my career. I’ve since worked across a variety of roles, from leasing agent to assistant and community director, and now serve as the Senior Community Director for District Flats and Eastrail Flats in Woodinville, overseeing 471 homes, 13 retailers, and a team of 14.
What I love most about property management today is the balance between business strategy and human connection. I enjoy helping people find their home while also running a high‑performing operation. My leadership style is hands‑on and rooted in leading by example — whether I’m shadowing a tour, assisting with a work order, painting a turn, or sitting down for a 1:1. I believe teams are strongest when everyone works together, and I never ask anyone to do something I wouldn’t do myself.
Looking ahead, I’m excited for the future because Insite continues to grow, and I’m eager to grow with it. I’m especially passionate about my role on the WMFHA Career Development Committee, where I get to support others on their own journeys just as others supported mine. Falling into property management wasn’t planned, but it has become one of the most meaningful and rewarding parts of my life — and I wouldn’t change a thing.