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Supplier Roundtable: Make a Winning Plan for 2027

Develop your knowledge and skills to be a trusted partner!

Wednesday, October 21, 2026
8:30 AM - 11:30 AM (PDT)
38 Seats Remaining
Register Now Get your 2027 Budget Guide!
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Session Summary
As you plan for 2027, now is the time to be intentional about growing your multifamily business. Join fellow WMFHA suppliers for a practical, interactive session focused on strengthening your sales strategy, making the most of your WMFHA membership, and building stronger relationships with multifamily decision-makers. Gain actionable strategies to navigate bids, make meaningful site visits, improve follow-up, and position your company as a trusted partner.

Value Takeaways

  • Maximize Your WMFHA Membership: Leverage resources, networking, marketing, and educational opportunities to grow your business.
  • Win More Opportunities: Learn how to navigate the bidding process and ask questions that help you qualify the opportunity.
  • Make Site Visits Count: Discover when and how to make on-site visits more productive and relationship-focused.
  • Follow Up Differently: Explore creative strategies that go beyond another email to keep your company top of mind.
  • Build Trusted Partnerships: Strengthen relationships and become a more valuable resource to multifamily operators.

Meet Your Panel

Katie Phelan-Chostner, Owner - Goat Flooring; WMFHA VP of Supplier Council

Lisa Catello, Branch Manager - Career Strategies; WMFHA Supplier Council

Chelsea Brannan, Co-Chair- WMFHA Supplier Council

Registration Options

Credits Price
Pay it Now - Supplier Roundtable
WMFHA Supplier Members Only

$10 from each ticket will go the WMFHA's Better Government Fund to support Advocacy efforts.
$59.00
Invoice Me - Supplier Roundtable
WMFHA Supplier Members Only

$10 from each ticket will go the WMFHA's Better Government Fund to support Advocacy efforts.
$79.00

Agenda

October 21
8:30 AM - 9:15 AM Breakfast and Business to Business Networking Connect with other WMFHA Supplier Partners
9:15 AM - 9:30 AM WMFHA Updates Hear updates for remainder of 2026 and beyond and how to maximize your membership!
9:30 AM - 11:00 AM Guest Panel: Make a Winning Plan for 2027!

For More Information:

Sloane Cerbana
Sloane Cerbana
Vice President of Operations Washington Multi-Family Housing Association (253)246-8385
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Suppliers Supporting Advocacy
$10 from each registration will go to WMFHA's Better Government Fund