Supplier Roundtable: Make a Winning Plan for 2027

Session Summary
As you plan for 2027, now is the time to be intentional about growing your multifamily business. Join fellow WMFHA suppliers for a practical, interactive session focused on strengthening your sales strategy, making the most of your WMFHA membership, and building stronger relationships with multifamily decision-makers. Gain actionable strategies to navigate bids, make meaningful site visits, improve follow-up, and position your company as a trusted partner.

Value Takeaways

• Maximize Your WMFHA Membership: Leverage resources, networking, marketing, and educational opportunities to grow your business.
• Win More Opportunities: Learn how to navigate the bidding process and ask questions that help you qualify the opportunity.
• Make Site Visits Count: Discover when and how to make on-site visits more productive and relationship-focused.
• Follow Up Differently: Explore creative strategies that go beyond another email to keep your company top of mind.
• Build Trusted Partnerships: Strengthen relationships and become a more valuable resource to multifamily operators.

Meet Your Panel

Trey Ascencio, CAM - Greystar; WMFHA Emerging Leader Alumni; NAA 20 On the Rise

Katie Phelan-Chostner, Owner - Goat Flooring; WMFHA VP of Supplier Council

Lisa Catello, Branch Manager - Career Strategies; WMFHA Supplier Council

Chelsea Brannan, Co-Chair- WMFHA Supplier Council